Thanks, Facebook, I really love how a new video instantly plays as soon as the one I was watching finishes. The increased challenge of liking, commenting on, and sharing content is thoroughly enjoyable and – lets face it – most people probably need as much extra mental stimulation as they can get.
If I was running a Page that posted videos, I’d hate you for this. Sure, my reach might benefit but I’d be surprised if interaction rates didn’t take a hit for it. I’d want my fans to see my content, and then interact with it – not be whisked away to God knows what! Could you even be any more unhelpful if your lives depended on it?!
They have seen fit to grace us with the ability to stop videos from autoplaying on the website now, as well as in the mobile apps. For that I am honestly thankful.